Our Story

The visionary and proprietress of Deja & Co!  Deja has developed a brand and style all her own. Welcoming, warm, and friendly with the utmost attention to detail and highest level of service - Deja's particular expertise is intuiting you as you are within, and pulling jewelry inspiration from that sacred, inner place of pure beauty.

 As the Operations Director, Lindsey continues to keep everything running smoothly, even after moving to AZ! She is well known among our clientele for her gentle and kind demeanor. With a background in hospitality and competitive horseback riding, it's no wonder that Lindsey is welcoming, disciplined and patient. The super sweet angel of Deja & Co!

As the Marketing & Creative Director of the boutique, Bria designs our print and digital persona. If it's in your mailbox or inbox, she lovingly created it! She also plans our events, from small gatherings to our recent Golden Jubilee 50th Anniversary Party. Now working primarily from her home in the central valley, Bria pops in for special occasions, so be sure to attend them and say hi!

Ashley is our incredible (and hilarious!) Procurement Specialist. She's a master of sourcing diamonds, gemstones, and beautiful jewelry every time we have a request, special order, or custom creation in the works. When she’s not helping Deja curate our amazing collection for the boutique, you can find her in the great outdoors, hiking with her adorable fam and their dog Maggie! 

Hazel, a student at De Anza, is our fabulous Marketing Assistant & Sales Associate. In addition to collaborating with Bria on our digital presence, she also assists clients with their jewelry requests. With a spunky attitude and amazing sense of humor, she’s sure to give you a good laugh! Both a foodie & a fashionista, she enjoys trying new cultural cuisines and experimenting with clothing design.

Update: Shelby has finally achieved her dream of moving to Japan! We miss her dearly, so we're leaving her bio here for posterity.

Our Lead Sales Assistant and Content Creator Shelby is not only multi-talented but also has one of the kindest hearts. If you need help trying on our gorgeous jewels or recording a sparkly tiktok, Shelby is your gal!