Our Story

The visionary and proprietor of Deja & Co!  Deja has developed a brand and style all her own. Welcoming, warm, and friendly with the utmost attention to detail and highest level of service - Deja's particular expertise is intuiting you as you are within, and pulling jewelry inspiration from that sacred, inner place of pure beauty.

 As the boutique manager, Lindsey keeps everything at the boutique running smoothly. She is well known among our clientele for her gentle and kind demeanor. With a background in hospitality and competitive horseback riding, it's no wonder that Lindsey is welcoming, disciplined and patient. The super sweet angel of Deja & Co!

The self-proclaimed Marketing Maven of Deja & Co., Bria is the person who designs our print and digital persona.  If it's in your mailbox or inbox, she created it!  She also assists on the sales floor occasionally, so say "hi" if you see her.  (Although you may not recognize her, as her hair is now much shorter than in the photo!)

Theresa is our brand new, exceptional Sales Floor Assistant. You can often find her assisting Deja with projects or delicately styling our sparkling jewelry cases. Her high-spirited nature and poise bring joy to all! A true old-soul, Theresa may look young, but has the jewelry taste of an accomplished career woman. She is a Senior at Presentation High School and is interested in neuroscience!  

Our Sales Floor Assistant Shelby is not only multi-talented but also has one of the kindest hearts. If you need help trying on our gorgeous jewels or picking up repairs, Shelby is your gal! Graduating from Cal Poly SLO last year, she majored in Graphic Communications and was a member of the track team! She is currently learning Japanese so feel free to say "Konnichiwa!" when you see her!

Ashley about info fill in

As a Sales Professional extraordinaire, Phoebe is a happy-go-lucky gal with an infectious smile. (It's impossible to not be happy when you're talking to Phoebe. Really! Just try it!) She's absolutely delighted to answer your phone call, bring you a beverage, and add all your favorite jewels to your wish list. Intuitive, smart, and an absolute sweetheart!

A super smart and numbers-driven accountant, Yulia keeps us in line. Her attitude towards the books is serious and no-nonsense, while her demeanor is kind and warm! Yulia is also highly skilled at beautifully plating hors d'eouvres and flower arranging - so you'll see her personal touch at our events. Come say "Привет", she hails from the Ural mountains - same as Alexandrite!

Please welcome one of the newest members of 

Our Operations Assistant Maikely is not only fun, but one of the hardest working people you will ever meet! From organizing the boutique  to assisting Lindsey with operations, she is one busy bee! Intelligent,  passionate, and caring, Maikely always finds a way to bring a smile to  our faces. She was born in Nicaragua and speaks fluent Spanish, so feel  free to say ¡Hola! when you see her!

As a Sales Professional extraordinaire, Phoebe is a happy-go-lucky gal with an infectious smile. (It's impossible to not be happy when you're talking to Phoebe. Really! Just try it!) She's absolutely delighted to answer your phone call, bring you a beverage, and add all your favorite jewels to your wish list. Intuitive, smart, and an absolute sweetheart!